What You’ll Find Here

I provide articles that are written to specifically help you accomplish three things:

1. Learn methods to bring people to your website

2. Learn useful techniques to convert visitors to new clients

3. Learn how to create and use keep-in-touch systems so you can continue your conversation with people interested in what you have to offer

4. Bonus: I know I said 3, but I will also write about how to create and implement a referral system

Sound good? I hope you enjoy what you read here and feel free to email if you have questions or would like me to write about a related topic.

…continue scrolling down for new articles.

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What is Omnipresence marketing and why you need it

Let’s face it, today’s world is dominated by the Internet. Essentially, we all rely heavily on the web to fulfill many of our daily needs. For entertainment, there are almost as many people watching YouTube videos as there are people watching TV. For shopping, we’re use Amazon and eBay to buy everything from electronics to…

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How To Get More Clients, Like Your Top Clients

Omnipresence marketing

Omnipresence Marketing – Chapter One My definition of omnipresence marketing is – being seen everywhere by your target market. But first…you need to know everything there is to know about your target market, like who they are, where they are and how to reach them so you can create a custom audience profile. Let’s get…

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Checking the Health of Your Google Keywords

Monitor your ads and keywords If you really want to succeed with AdWords, you’ll need to regularly review and refine your account’s performance. In particular, you’ll want to monitor the status and progress of both your ads and their keywords. See how your keywords are doing by monitoring these columns in the Keywords tab: Status:…

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Creating Your Marketing Plan – Part Two

Developing right presentation using the right messaging. There is a great story about Stew Leonard’s famous super-supermarket where they were bringing in fresh fish every day, carefully packaging it, and displaying it in their freezer cases. It was always proudly labeled as – FRESH FISH. They had the right message — people who like fish…

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Creating Your Marketing Plan – Part One

Joe Griffith Core Message

Creating Your Core Messaging Core Messaging is a way of explaining your position against your competition and other choices. When a supermarket chain or big-box retailer like Wal-Mart labels itself as “THE Low Price Leader,” they’ve made a positioning promise – I don’t think anyone should use the lowest-price approach for their business. A Core…

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Creating Your Marketing Plan – 6 part series

This is the beginning of a 6 part series for professional service providers. I’ll walk you through the process of putting together your custom marketing plan that will have your ideal clients flocking right to you.   The key to getting clients is to get inside the head of your potential buyers. To see things…

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How To Attract Your Ideal Clients Fast – The Finale

Convert Those Website Visitors to Clients You worked hard to get them there in the first place…now you need to persuade them into becoming a client. Going back to Part 3, this is where you get to put on your copy writing hat and create a compelling reason why the website visitor should book with…

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How To Attract Your Ideal Clients Fast – Part 4

Reaching Your Ideal Clients Without Going Broke Here’s the truth. The future for small business and advertising IS online. ·       81% of potential clients conduct online research before committing. – Social Times ·       72% of consumers trust online reviews as much as personal recommendations. – Search Engine Land ·       33% of customers would recommend their…

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How To Attract Your Ideal Clients Fast – Part 3

Never before has the marketing environment for businesses been so cluttered and competitive. To succeed you truly need great marketing message more than ever before. And it better truthfully represent who you are and what you do. As you set out to construct your core marketing message, you have to take a thorough survey of…

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