What You’ll Find Here

I provide articles that are written to specifically help you accomplish three things:

1. Learn methods to bring people to your website

2. Learn useful techniques to convert visitors to new clients

3. Learn how to create and use keep-in-touch systems so you can continue your conversation with people interested in what you have to offer

4. Bonus: I know I said 3, but I will also write about how to create and implement a referral system

Sound good? I hope you enjoy what you read here and feel free to email if you have questions or would like me to write about a related topic.

…continue scrolling down for new articles.

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The Anatomy of Creating Quizzes

As business owners, we work hard to find methods that will keep us a strong supply of fresh leads using content marketing. The problem many of us face is figuring out which form of content is worth investing our time and money on. If you haven’t caught on to Buzzfeed yet, the solution to your…

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4 Tips To Convert Website Visitors Into Warm Leads

Think about it for a moment. Even when someone gives you a referral, what’s the first thing you do? Nowadays, your website is the central hub for all your online marketing activities. Whether your business is driven by referrals, word-of-mouth, direct sales or online marketing, almost everyone will visit your company website before making an…

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Want to know your Business Builder Style?

Struggling to grow your business? It might be you are using the wrong Business Building Style. Knowing what you can leverage to grow your business is the key to fast decision-making and standing out in a crowded market. But most often, Business Builders try to grow their business using sales and marketing techniques that are…

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Why Quizzes Can Increase Your Website Conversions by 97%

We’ve seen them all over social media – quizzes like “Which Disney Princess Are You?” or “How Well Do You Know the Lyrics to Scottish Folk Songs?” Let’s just get the embarrassment out of the way and admit we’ve all completed a quiz at some point(I got “Belle” and “Not very well”). But did you…

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What is Omnipresence marketing and why you need it

Let’s face it, today’s world is dominated by the Internet. Essentially, we all rely heavily on the web to fulfill many of our daily needs. For entertainment, there are almost as many people watching YouTube videos as there are people watching TV. For shopping, we’re use Amazon and eBay to buy everything from electronics to…

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How To Get More Clients, Like Your Top Clients

Omnipresence marketing

Omnipresence Marketing – Chapter One My definition of omnipresence marketing is – being seen everywhere by your target market. But first…you need to know everything there is to know about your target market, like who they are, where they are and how to reach them so you can create a custom audience profile. Let’s get…

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Checking the Health of Your Google Keywords

Monitor your ads and keywords If you really want to succeed with AdWords, you’ll need to regularly review and refine your account’s performance. In particular, you’ll want to monitor the status and progress of both your ads and their keywords. See how your keywords are doing by monitoring these columns in the Keywords tab: Status:…

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Creating Your Marketing Plan – Part Two

Developing right presentation using the right messaging. There is a great story about Stew Leonard’s famous super-supermarket where they were bringing in fresh fish every day, carefully packaging it, and displaying it in their freezer cases. It was always proudly labeled as – FRESH FISH. They had the right message — people who like fish…

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Creating Your Marketing Plan – Part One

Joe Griffith Core Message

Creating Your Core Messaging Core Messaging is a way of explaining your position against your competition and other choices. When a supermarket chain or big-box retailer like Wal-Mart labels itself as “THE Low Price Leader,” they’ve made a positioning promise – I don’t think anyone should use the lowest-price approach for their business. A Core…

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