Deciding where to invest your marketing dollars isn’t a decision you take lightly.
An email marketing campaign is a cost-effective solution that gives you the power to reach customers in a place most people visit every day — their inbox.
There’s plenty of data to back up the benefits of email marketing campaigns. For example:
What can email marketing do for you?
Build your brand
With email marketing, you can strengthen brand recognition with new and potential clients, and extend your reach when people forward or share your message with a friend.
When you have an audience of people who opt in to receiving updates from your business, you’ll be able to think differently about how you boost sales throughout the year. This has been especially valuable for a business in retail, which communicates with local residents and visitors.
Learn what works
Another benefit of email marketing is that it gives you the metrics you need to see how your campaign emails are performing. These insights help you market smarter, and also give you the advantage of better understanding the needs and interests of your customer base.
Increase website traffic
Whether you’re an e-commerce business that sells products online, or a retail store that wants to increase traffic to your website so that you can bring more people into your store — email marketing campaigns can help.
Not everyone who joins your email list will be ready to make a purchase or sign up for a service. Email gives you the opportunity to capture new visitor’s attention and nurture the relationship with helpful and informative content.
Start a conversation
Email marketing lets you start a two-way conversation that will benefit you and your readers. Don’t just push your message out to them; encourage them to share their feedback and ideas. This approach has worked well for a companies like Insurance Brokers or Investment Advisors, which relies on email to share helpful advice, news, and education with clients.
When done right, email marketing lets businesses reach the right person, with the right offer, at the right time. A well-timed email can result in a flood of calls each time they hit send.
If you want to build strong customer relationships, it’s important to have an effective tool to communicate with the people who matter most to your business. Email gives you the ability to stay top-of-mind and keep people engaged with your business during your busy season and the slower times of the year.
Email Campaign Management Services
Digital Media Works' email campaign management services include everything from asset email launches and drip campaigns to email nurturing and analytics.
Targeted Asset Launch Campaigns
Lead-generation assets such as eBooks and white papers require proper promotion to maximize results, and email marketing remains a cornerstone of these efforts alongside social media and dedicated landing page creation. If you’re looking to demonstrate your authority and establish thought leadership in your industry, asset creation is only the first step.
Digital Media Works will create email content to be sent to a specified database of recipients, ensuring each email features links to dedicated landing pages customized with conversion in mind. By incorporating editorial and user experience design best practices, including engaging subject lines, rich media inclusion in the body of the email and expert call-to-action design and placement, you can increase your open, click-through and download rates.
Automated Email Messaging and Synchronized Sends
In addition to coordinating overarching asset launch campaigns, we are able to sync your email list with your customer relationship management software to accurately record converted prospects. Automatic email replies can then be used to ensure tailored thank you messages are sent to interested recipients, keeping them engaged and providing a personalized user experience.
Relevant Drip Email Campaigns
Initial email outreach can be enhanced through the use of email drip campaigns. Beyond downloadable assets, drip campaigns can be used for everything from new email subscriber onboarding to general brand awareness efforts, creating a series of digital touchpoints that will automatically be sent out to specified prospects on a routine basis. Using email automation software, Digital Media Works is capable of crafting custom email drip campaigns that deliver relevant, targeted content marketing to keep prospective customers interested in your brand offerings, all designed to avoid overwhelming recipients with haphazardly planned, irrelevant follow-up emails.
Customized List Segmentation
By undertaking email list segmentation, you can use your email marketing to nurture prospects and guide them down the sales funnel from the awareness stage to a final sale. Everything from a recipient’s business, job title and previous content interaction can be taken into account, allowing you to leverage unique, valuable content for different audience segments.
Content-Driven Email Marketing Strategy
Digital Media Works content marketing strategists will help you dive deep into the goals of your various email campaigns, allowing you to zero in on how much your content marketing strategy is resonating with your target audience and why. From here, email campaigns can be fine-tuned further to improve results and ensure business goals are being met.
Newsletter Management Services
Newsletters are among the most popular forms of email content marketing. They provide you with a regular opportunity to engage with prospective customers and increase subscribers, remaining top of mind for your target audience while also providing valuable content designed to build brand authority and encourage commercial action.
Digital Media Works email marketing automation capabilities make it easy to automatically reach vast numbers of consumers via email on a regular basis. Your content marketing strategist will help you determine who should receive your newsletter, what time, and how best to engage your audience and avoid generic messaging. Using personas for your website visitors and product buyers, including advanced demographics information and details regarding what stage of the sales funnel the recipient is in, you can count on personalized, targeted and high-quality email newsletters that translate to higher open rates, click-through rates and conversions.
Digital Media Works believes it’s essential to find a balance between education and entertainment when creating an email newsletter strategy. After segmenting your recipient list into specific groups, you can easily determine the proper mix between information, interesting content and promotion. This way you can keep audiences engaged without your content reading as overly salesy or extraneous.
Newsletter Writing Services
While email marketing automation and overall strategy are vital to achieving commercial objectives, the actual creation of newsletter content, from both editorial and design standpoints, is just as essential.
Using industry knowledge, internal subject matter expertise and proven best practices, your Digital Media works content writer will craft email content that resonates with your target audience, providing relevant, valuable and actionable information in the form of news articles, evergreen guides, interviews and more. Email newsletter creation begins with the construction of subject lines that encourage email opens, using direct language that provides both a sense of intrigue and urgency. Through the use of automation software, subject lines can also be customized to include recipient names, or industry- and location-based language geared toward personalization. Our content writers are also trained to avoid language that will either turn off potential readers or be viewed as spam by email service providers.
In addition to targeted, high-quality content, the body of emails will be arranged to promote readability, from size and type of fonts used to the incorporation of bullet points to how graphs are separated. Unique CTAs can be inserted along with appropriate photographs, illustrations and videos, providing eye-catching options to break up text and keep recipients from clicking away.
Writers and designers undertake email newsletter creation with target audiences in mind, including how they will consume the content, either on desktop computers or on mobile devices. Content is created accordingly, with layout and ease of use, regardless of device, remaining a primary concern.