Extend Your Reach and Establish Your Authority
Your target audience is out there and ready to learn more about your business. I put your content on the platforms where they’re most likely to find it, and give them reason to sign up, visit your website and get to know your business. I work with you to identify the ideal social networks to target and develop a social media strategy to connect with your potential customers.
By publishing quality content on social media that resonates with your target audience, this helps you establish your authority and promote your business. It also presents the best opportunity for you to interact directly with your customers and prospects - allowing you to create stronger relationships with your target audience.
The Social Media Marketing
Dynamic social media strategy
I will help you select which social platforms are best suited for your business and will work with you to develop and implement an engaging social media campaign that targets your specific audience.
- Develop a deep understanding of your brand identity, company products and services
- Identify your target audience with a TAP( target audience profile) workup
- Establish your social voice and tone
- Create your content mix
- Provide strategy and support for all leading social networks that are best for your business including Facebook, Twitter, Instagram, Pinterest, YouTube and LinkedIn.
Inbound marketing techniques
One of the biggest challenges that businesses face when it comes to social media is: planning, coordinating, distributing and maintaining their message across all of their preferred social media channels.
I will work with your business to establish an editorial calendar with messages and imagery that work to get the attention and start engagement with your target audience.
Editorial calendar services:
- Content creation & curation to start engagement
- Suggested post frequency and optimal post times
- Strategic keywords and hashtags
- Promotional offers
Why Inbound Marketing is Important for Social Media
80% of all businesses are just "broadcasters" when using social media - this does very little to get the attention of prospects and attract new customers.
I use Inbound marketing methods that are focused on attracting customers through relevant and helpful content and adding value at every stage in your customer's buying journey. With inbound marketing, potential customers find you through channels like blogs and social media.
Unlike broadcast marketing, inbound marketing does not need to fight for potential customers attention. I create content that is designed to address the problems and needs of your ideal customers - attracting qualified prospects and building trust and credibility for your business.
Generate Phone Calls
Build a List of Leads
Drive More Sales
Download this 30 page Comprehensive Guide - How To Use Digital Marketing To Grow Your Business.
You’ll receive over 100 actionable tips for how to build your digital marketing strategy and useful tactics to grow your business in an online World.